 Me and the Soju Man, ice fishing in South Korea. | Soju (소주) is not only the most popular alcoholic drink in Korea, but the best selling in the whole world. Never heard of it, or at least never drank it? Well that'll be because Koreans have the highest consumption of spirits per capita in the world. And soju, and in particular the Jinro brand is the most popular drink of choice. Jinro soju regularly sells 3 times as much as popular whiskey brand Johnny Walker, and over twice as much as Smirnoff vodka, globally! On highest selling brands of spirits globally, two soju brands have held 1st and 3rd place for may years. And most of it is consumed in South Korea. Traditionally made from rice, wheat or barley, soju is essentially water and ethanol. That's it! In fact these days, with the high consumption, manufacturers have tankers pure ethanol shipped in, which they water down and filter. ABV varies from around 16.7% to 45%, with 20% being the most popular. |
| Soju was first distilled around the 13th century, during the Mongol invasions of Korea. The Mongols brought the technique of distillation with them, and the Koreans quickly adopted the technique, and have been getting hammered ever since. These days everywhere in Korea posters advertising soju featuring young sexy ladies, enticing Koreans to drink the liquor (not that they need enticing). Back in 1959, they used frogs, sailors and of course sexy ladies! | |
